2024 Global ETF Investor Survey

May 21, 2024
  • Investor Services
Active strategies take center stage as investor demand drives growth and product expansion.

BBH’s 11th Annual Global ETF Investor Survey unlocks the trends, strategies, and product innovations driving the next evolution in ETFs, including a special section: The Era of Active.

We surveyed 325 ETF investors, including institutional investors, financial advisors and fund managers across the U.S., Europe (including the U.K.), and Greater China. 40% manage more than $1 billion in assets.

Standout Stats

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  • 82% predict they will increase their use of ETFs
  • 78% plan to increase exposure to actively managed ETFs
  • 74% plan to increase the number of issuers they work with

The findings indicate continued investor interest in new and diverse strategies within the ETF wrapper as they balance optimism and caution in their asset allocations.

Highlights include:

  • The new era of active
  • ETF growth
  • Investor preferences and product strategies
  • The critical role of issuers
  • Targeted allocations: Fixed income, thematics, and ESG

For more key findings and insights, download the 2024 Global ETF Investor Survey.

John Hooson and Andrea Murray share insights into the rise of active ETFs and the opportunities they bring within the ETF market.

Tim Huver and John Hooson highlight how investors are leveraging issuers across data solutions, product information, and due diligence.

As ETFs continue to shift market share from mutual funds, Tim Huver and John Hooson discuss the rise of this latest trend, as well as the benefits and challenges.

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