Please Pass the Values: Using Philanthropy to Communicate What Matters Most

June 14, 2022
Senior Wealth Planner Kerri Mast discusses how families can use philanthropy to create a platform for teaching the next generation about family values.

Tax Benefits

Philanthropy can help reduce overall income and transfer tax exposure. Philanthropists may receive benefits in the form of income tax deductions for current gifts, and gifts to charity at death will be exempt from the federal estate tax. While many studies have anticipated declines in charitable giving as a result of recent tax legislation, taxes are not generally the primary driver of philanthropy.1 Further, high-income philanthropists and those with potential for estate tax exposure will continue to receive tax benefits.

Life Satisfaction

Philanthropists – big and small – give because they want to give. They may want to leave a permanent legacy or address a specific issue in the community. Research shows that being engaged in philanthropy – both giving and volunteering – results in an overall increase in life satisfaction. Philanthropy may actually make you happier.2

Passing Values to the Next Generation

In addition to creating tax benefits and increasing happiness, philanthropy creates a platform for teaching the next generation about values that are important to the family.

Role in the Community

Many families feel connected to a specific geographic community. They have served on school boards, attended houses of worship, and helped their less fortunate neighbors. Many have built their businesses and felt supported, encouraged, and mentored by members of their community. These families may make charitable gifts in support of their specific geographic community because they feel a specific connection to that place.

On the other hand, a family may define its community without respect to geographic boundaries, but by some other purpose that brings its members together. Consider, for example, the Lost Boys of Sudan, who fled Sudan during its civil war. Approximately 3,600 youth were accepted into the United States. They began arriving in fall 2000 and settled in small groups from Seattle to Boston.3 Those who embraced the arrival of these boys may make charitable gifts in support of this community – one not defined by geographic boundaries, but through a connection to this specific experience or purpose.

While there are different ways to define community, one thing is certain: Subsequent generations of family members will define their own communities. With an ever-increasing mobile workforce, it is likely that future generations will move away and establish themselves in communities with different geographic boundaries. And those who define community with respect to specific experiences will have different experiences than their predecessors.

As a result, the sense of community within a family will evolve over time. Still, no matter how family defines it, what is important is to begin to instill the importance and value of community early on.

Many philanthropists have volunteered, served on boards, and provided financial support to organizations within their community because they feel a responsibility to do so. They may wish to instill in the next generation this same sense of responsibility within their community of choice. Philanthropy can be used to further that goal.

The next generation can use the example of their predecessors as a model regarding the role of the individual in a community. Each family member can be encouraged to find a meaningful connection to his or her own community and to nurture that connection through volunteer service and financial support.

Financial Literacy and Discipline

Many families use a structured vehicle for giving, such as a donor-advised fund or private foundation. As part of the process around selecting grant recipients, families often review programmatic and financial information from potential grantees. In terms of programs, families want to understand an organization’s mission and how the current programs address the issues. Regarding financial information, families may review budgets, tax returns and statements of financial position.

Reviewing financial information is helpful in understanding an organization. It also creates an opportunity for families to discuss myriad financial concepts with the next generation. For example, a nonprofit’s statement of financial position, which is similar to a for-profit balance sheet, will create opportunities to discuss the components of a financial statement and how these components can be used to evaluate an organization’s strength.

These conversations may illuminate for the next generation the manner in which a family’s values toward finances influence its evaluation of a charity. Consider, for example, a family that reviews a charity’s financial statements and discusses its perspective that the charity needs to build its unrestricted endowment. The next generation may conclude that the focus on the endowment is an indication that the family values financial stability, which can be extrapolated to personal financial matters.

Consider, also, an entrepreneurial family that reviews the financial information of a charity that relies heavily on funding from one source (for example, one grant or one private foundation). The family might discuss the risks of this concentrated revenue source and the implications if the funding were reduced or eliminated. These conversations may help the next generation understand the family’s views on risk and see the parallels in the family business.

Specific Values

As part of Brown Brothers Harriman’s (BBH) values-based planning work, we work with families to help them identify the values that motivate their decision-making process so that they may align their planning decisions with their values. Philanthropy can be used to communicate these values, as seen in the following example.

Molly is an avid hiker who once took a semester away from college to hike the Appalachian Trail. Her husband, David, loves fly fishing. David and Molly create and fund a private foundation with a focus on environmental causes and ask their three children to serve on its board.

David and Molly engage in a values-based planning exercise with their BBH wealth planner and identify two core values: sustainability and effectiveness. These values might inform their private foundation grantmaking strategy. Because sustainability is a core value, they could decide to focus on environmental organizations that are seeking sustainable solutions for preserving natural and recreational resources. And because effectiveness is a core value, they might decide to focus on organizations whose solutions are based in science and have had a demonstrated impact.

The foundation could evaluate grants through these lenses: whether the solution is sustainable, and whether it has demonstrated effectiveness. Through these conversations, the kids would develop an understanding of their parents’ views on sustainability and effectiveness. What does a sustainable solution look like? What makes an organization sustainable? What are the threats to sustainability? How is effectiveness demonstrated? Can the demonstrated effectiveness be replicated?

As the kids become more involved, they may wish to pursue different grantmaking paths and ask to make grants to different organizations, to organizations in a different geographic region or even to organizations that are completely outside of the environmental sector. The family’s conversations relating to sustainability and effectiveness can be relevant in the evaluation of any grant.

Molly and David have laid the groundwork for their core values and are optimistic that their values will be carried forward, even if the grantmaking strategy evolves over time.

Conclusion

Philanthropy has many benefits – both for donors and for the organizations that receive their support. In addition to reducing taxes and increasing happiness, philanthropy can be an effective tool for engaging the next generation around values that are important to the family.

To learn more about the intersection of philanthropy and values-based wealth planning, reach out to your BBH relationship team.

Contact Us

Up Next
Up Next

Maximizing the Impact of Your Charitable Gift: Five Tips for Vetting Charitable Organizations

Senior Wealth Planner Nicole Jackson Leslie provides five tips for vetting charitable organizations before you give.

1 Following the Tax Cuts and Jobs Act, many studies anticipated a significant decrease in charitable giving, due to the increase in the standard deduction, which will decrease incentive for giving, and the lower marginal tax rates for high-income tax payers. American Enterprise Institute projects a 4% decrease in giving. “Charitable Giving and the Tax Cuts and Jobs Act.” American Enterprise Institute. June 2018.
2 “Charitable Giving & Life Satisfaction: Does Gender Matter?” Women Give 2017. Women’s Philanthropy Institute at Indiana University Lilly Family School of Philanthropy.
3 “The Lost Boys of Sudan.” International Rescue Committee. October 3, 2014.

Brown Brothers Harriman & Co. (“BBH”) may be used as a generic term to reference the company as a whole and/or its various subsidiaries generally. This material and any products or services may be issued or provided in multiple jurisdictions by duly authorized and regulated subsidiaries. This material is for general information and reference purposes only and does not constitute legal, tax or investment advice and is not intended as an offer to sell, or a solicitation to buy securities, services or investment products. Any reference to tax matters is not intended to be used, and may not be used, for purposes of avoiding penalties under the U.S. Internal Revenue Code, or other applicable tax regimes, or for promotion, marketing or recommendation to third parties. All information has been obtained from sources believed to be reliable, but accuracy is not guaranteed, and reliance should not be placed on the information presented. This material may not be reproduced, copied or transmitted, or any of the content disclosed to third parties, without the permission of BBH. All trademarks and service marks included are the property of BBH or their respective owners. © Brown Brothers Harriman & Co. 2024. All rights reserved. PB-07461-2024-05-28

As of June 15, 2022 Internet Explorer 11 is not supported by BBH.com.

Important Information for Non-U.S. Residents

You are required to read the following important information, which, in conjunction with the Terms and Conditions, governs your use of this website. Your use of this website and its contents constitute your acceptance of this information and those Terms and Conditions. If you do not agree with this information and the Terms and Conditions, you should immediately cease use of this website. The contents of this website have not been prepared for the benefit of investors outside of the United States. This website is not intended as a solicitation of the purchase or sale of any security or other financial instrument or any investment management services for any investor who resides in a jurisdiction other than the United States1. As a general matter, Brown Brothers Harriman & Co. and its subsidiaries (“BBH”) is not licensed or registered to solicit prospective investors and offer investment advisory services in jurisdictions outside of the United States. The information on this website is not intended to be distributed to, directed at or used by any person or entity in any jurisdiction or country where such distribution or use would be contrary to law or regulation. Persons in respect of whom such prohibitions apply must not access the website.  Under certain circumstances, BBH may provide services to investors located outside of the United States in accordance with applicable law. The conditions under which such services may be provided will be analyzed on a case-by-case basis by BBH. BBH will only accept investors from such jurisdictions or countries where it has made a determination that such an arrangement or relationship is permissible under the laws of that jurisdiction or country. The existence of this website is not intended to be a substitute for the type of analysis described above and is not intended as a solicitation of or recommendation to any prospective investor, including those located outside of the United States. Certain BBH products or services may not be available in certain jurisdictions. By choosing to access this website from any location other than the United States, you accept full responsibility for compliance with all local laws. The website contains content that has been obtained from sources that BBH believes to be reliable as of the date presented; however, BBH cannot guarantee the accuracy of such content, assure its completeness, or warrant that such information will not be changed. The content contained herein is current as of the date of issuance and is subject to change without notice. The website’s content does not constitute investment advice and should not be used as the basis for any investment decision. There is no guarantee that any investment objectives, expectations, targets described in this website or the  performance or profitability of any investment will be achieved. You understand that investing in securities and other financial instruments involves risks that may affect the value of the securities and may result in losses, including the potential loss of the principal invested, and you assume and are able to bear all such risks.  In no event shall BBH or any other affiliated party be liable for any direct, incidental, special, consequential, indirect, lost profits, loss of business or data, or punitive damages arising out of your use of this website. By clicking accept, you confirm that you accept  to the above Important Information along with Terms and Conditions.

 
1BBH sponsors UCITS Funds registered in Luxembourg, in certain jurisdictions. For information on those funds, please see bbhluxembourgfunds.com



captcha image

Type in the word seen on the picture

I am a current investor in another jurisdiction