Jamie Mittelman is the founder of Flame Bearers, the world’s first storytelling platform for women Olympians and Paralympians. Flame Bearers tells stories via an award-winning podcast, video production, and live events.
1. Tell us about Flame Bearers and what led you to start the company.
Our mission is to illuminate the unsung stories of resilient women Olympians and Paralympians that inspire people to drive change for themselves, in their connections with others, and in their communities. I started Flame Bearers because I envision a world where people feel more represented, empowered to show resolve as they face their future, and enlightened about what the power of community can do. Our goals include:
- Building connections and creating a space where women athletes feel valued and empowered to share their stories
- Crafting a new narrative driving positive change in the athletic community and beyond
- Celebrating resilience in women Olympians and Paralympians
2. In the spring, we were all talking about Caitlin Clark. Thanks in large part to her, women’s sports are having a moment, but there is still so far to go. What is the biggest challenge facing women’s sports today?
Many still believe women’s sports are a charity case, not a strategic investment. This is incorrect. Attendance, viewership, sponsorship, and valuations are increasing, yet we have a perception issue. Many hold onto the thinking that women’s sports can’t make money. Until people see women’s sports as a business opportunity, not a charitable write-off, growth will continue at a slower rate than it should. If women’s sports were an asset class, I’d be extremely bullish on it because of the projected return. Here’s why: